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We will start this post in Bollywood style. There is a famous Salman Khan movie Kick, we will take this movie to describe our SUV Today. T...

Tuesday, January 1, 2019

Why is Compact Sports Utility Vechile (SUV) segment a huge success in India

In India the Compact SUV segment has grown at a very high pace. Many Car manufacturers are launching new products in the form of Compact SUV in India every year.
There are many reasons for growing popularity of this segment in India.

‌High Ground Clearance
This worthful characteristic of Compact SUV can take on Indian rough terrain roads, water logged roads in monsoons, high speed breakers and potholes. Ground Clearance remains an old unresolved issue with sedans and hatchbacks in India, this issue has been addressed by car manufacturers in the form of compact SUV.

‌Government Regulation
To explain this point let us go back in the year 2008, where Government of India (GOI) made a decision which gave birth to Sub 4 meter SUV's in India. In other words GOI cut the Excise Duty on Cars which are less than 4 meters of length, to avoid road congestions in India. The Car manufacturers took this as an opportunity so that high sales and competitive pricing can be achieved in Indian Car markets.
Mahindra TUV 300 plus and Mahindra TUV 300 are the best examples. TUV 300 Plus has length of 4400mm, while TUV 300 has length of 3995mm but the price difference is vast. TUV 300 plus starts at 11.61 lakh while TUV 300 starts at 9.84 lakh approximately.

‌Aggressive Pricing
The competition in this segment is growing in recent time, as a result Car manufacturers are aggressively pricing their products. The aggressive pricing has attracted good number of Indian Car Buyers.

‌Features Rich
Due to healthy competition in this segment, the Car manufacturers are not only using competitive pricing theory but are also adding plenty of stylish and luxurious features to lure the Indian customers; so that they can get a feel of premium SUV.
Below are the class leading features:
‌Touch Screen Infotenment system with GPS navigation and Android / Apple Car Play.
‌Key Less Entry
‌Push Start / Stop Button
‌Projector Head Lamps
‌Daytime Running Lights
‌Cornering Headlights
Automatic Headlamps
Rain Sensing Wipers
‌Sunroof
‌Longer Wheelbase.

‌Commanding Seating Position
Compact SUVs also give you high seating position, this can be very helpful where one can have better view of road. In India where there are constantly changing climates this Characteristic of Compact SUV grabs attention of an Indian Car Buyers as it gives better visibility


‌Compact SUV are safe
As the Automobile sector is booming in India, awareness for safety in Indian Car Buyers are increasing and they are seriously considering safe Cars nowadays. To cope with this shift of Modern India, Car manufacturers are providing unmatched safety features in their products (Also in base variant) such as,
‌Dual Front Airbags (Driver and Co-passenger Airbags), some compact SUVs have class leading 6 airbags option.
‌Anti-Lock braking System (ABS)
‌Electronic brake- force distribution system (EBD).
‌Reverse Parking Assist
‌Driver Seat belt warning and many more.

‌Available in Petrol and Diesel variants
Compact SUVs are available in both petrol and Diesel variants.
Petrol variant are suitable for city drive with light clutch and small gear shifting. While the diesel has its charm on highways and long run, where it shows the diesel variant is not only known for its power but it is economical.

Available in Manual and Automatic Manual Transmission (AMT)
Compact SUVs are available in both Manual and Automatic Manual Transmission (AMT). In metropolitan cities, road traffics are unavoidable. A road with  heavy traffic would mean constant change of gears.
The car manufacturers has solution for this, i.e. AMT; where the car buyer's doesn't have to change gears. It will be done automatically by the automated mechanism, making the city drive hassle free.
The AMT gearbox is fuel efficient. It also has low maintainance advantage.

‌Cheaper to maintain
Once  a buyer decides to buy a car, the first thought that comes to buyers mind is the maintenance cost. In this segment car manufacturers has worked hard to bring down the maintenance cost of the vehicles. Compact SUV's share engines with Hatchbacks and Sedans, this is also the main reason behind low maintenance cost. This remains one of the key aspects in the growth of this segment in India.

Other Characteristics
‌There are other Characteristics of Compact SUV. However these are only on papers, such as Compact SUVs are spacious and can fit 5 passengers easily? Compact SUVs can go anywhere, does this includes off roading?


Current Options
There are descent number of options in Compact SUV segment in India.
The highest selling Sub 4 meter SUV in India Maruti Vitara Brezza
Ford EcoSport
Honda WRV
Tata Nexon.
Mahindra XUV 300
Hyundai Venue
Mahindra TUV 300

With this, I come to the conclusion of my first post on my blog.

Do let me know if my hawk eye review in the simplest of the words, have helped you.

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